diff --git a/include/linux/skbuff_ref.h b/include/linux/skbuff_ref.h
index 0f3c58007488..9e49372ef1a0 100644
--- a/include/linux/skbuff_ref.h
+++ b/include/linux/skbuff_ref.h
@@ -17,7 +17,7 @@
  */
 static inline void __skb_frag_ref(skb_frag_t *frag)
 {
-	get_page(skb_frag_page(frag));
+	get_netmem(skb_frag_netmem(frag));
 }
 
 /**
@@ -40,7 +40,7 @@ static inline void skb_page_unref(netmem_ref netmem, bool recycle)
 	if (recycle && napi_pp_put_page(netmem))
 		return;
 #endif
-	put_page(netmem_to_page(netmem));
+	put_netmem(netmem);
 }
 
 /**
diff --git a/include/net/netmem.h b/include/net/netmem.h
index c61d5b21e7b4..a2148ffb203d 100644
--- a/include/net/netmem.h
+++ b/include/net/netmem.h
@@ -264,4 +264,7 @@ static inline unsigned long netmem_get_dma_addr(netmem_ref netmem)
 	return __netmem_clear_lsb(netmem)->dma_addr;
 }
 
+void get_netmem(netmem_ref netmem);
+void put_netmem(netmem_ref netmem);
+
 #endif /* _NET_NETMEM_H */
diff --git a/net/core/devmem.c b/net/core/devmem.c
index 7c6e0b5b6acb..b1aafc66ebb7 100644
--- a/net/core/devmem.c
+++ b/net/core/devmem.c
@@ -325,6 +325,16 @@ net_devmem_bind_dmabuf(struct net_device *dev, unsigned int dmabuf_fd,
 	return ERR_PTR(err);
 }
 
+void net_devmem_get_net_iov(struct net_iov *niov)
+{
+	net_devmem_dmabuf_binding_get(net_devmem_iov_binding(niov));
+}
+
+void net_devmem_put_net_iov(struct net_iov *niov)
+{
+	net_devmem_dmabuf_binding_put(net_devmem_iov_binding(niov));
+}
+
 /*** "Dmabuf devmem memory provider" ***/
 
 int mp_dmabuf_devmem_init(struct page_pool *pool)
diff --git a/net/core/devmem.h b/net/core/devmem.h
index 7fc158d52729..946f2e015746 100644
--- a/net/core/devmem.h
+++ b/net/core/devmem.h
@@ -29,6 +29,10 @@ struct net_devmem_dmabuf_binding {
 	 * The binding undos itself and unmaps the underlying dmabuf once all
 	 * those refs are dropped and the binding is no longer desired or in
 	 * use.
+	 *
+	 * net_devmem_get_net_iov() on dmabuf net_iovs will increment this
+	 * reference, making sure that the binding remains alive until all the
+	 * net_iovs are no longer used.
 	 */
 	refcount_t ref;
 
@@ -111,6 +115,9 @@ net_devmem_dmabuf_binding_put(struct net_devmem_dmabuf_binding *binding)
 	__net_devmem_dmabuf_binding_free(binding);
 }
 
+void net_devmem_get_net_iov(struct net_iov *niov);
+void net_devmem_put_net_iov(struct net_iov *niov);
+
 struct net_iov *
 net_devmem_alloc_dmabuf(struct net_devmem_dmabuf_binding *binding);
 void net_devmem_free_dmabuf(struct net_iov *ppiov);
@@ -120,6 +127,19 @@ bool net_is_devmem_iov(struct net_iov *niov);
 #else
 struct net_devmem_dmabuf_binding;
 
+static inline void
+net_devmem_dmabuf_binding_put(struct net_devmem_dmabuf_binding *binding)
+{
+}
+
+static inline void net_devmem_get_net_iov(struct net_iov *niov)
+{
+}
+
+static inline void net_devmem_put_net_iov(struct net_iov *niov)
+{
+}
+
 static inline void
 __net_devmem_dmabuf_binding_free(struct net_devmem_dmabuf_binding *binding)
 {
diff --git a/net/core/skbuff.c b/net/core/skbuff.c
index a441613a1e6c..815245d5c36b 100644
--- a/net/core/skbuff.c
+++ b/net/core/skbuff.c
@@ -88,6 +88,7 @@
 #include <linux/textsearch.h>
 
 #include "dev.h"
+#include "devmem.h"
 #include "netmem_priv.h"
 #include "sock_destructor.h"
 
@@ -7290,3 +7291,32 @@ bool csum_and_copy_from_iter_full(void *addr, size_t bytes,
 	return false;
 }
 EXPORT_SYMBOL(csum_and_copy_from_iter_full);
+
+void get_netmem(netmem_ref netmem)
+{
+	if (netmem_is_net_iov(netmem)) {
+		/* Assume any net_iov is devmem and route it to
+		 * net_devmem_get_net_iov. As new net_iov types are added they
+		 * need to be checked here.
+		 */
+		net_devmem_get_net_iov(netmem_to_net_iov(netmem));
+		return;
+	}
+	get_page(netmem_to_page(netmem));
+}
+EXPORT_SYMBOL(get_netmem);
+
+void put_netmem(netmem_ref netmem)
+{
+	if (netmem_is_net_iov(netmem)) {
+		/* Assume any net_iov is devmem and route it to
+		 * net_devmem_put_net_iov. As new net_iov types are added they
+		 * need to be checked here.
+		 */
+		net_devmem_put_net_iov(netmem_to_net_iov(netmem));
+		return;
+	}
+
+	put_page(netmem_to_page(netmem));
+}
+EXPORT_SYMBOL(put_netmem);
