diff --git a/drivers/rpmsg/Kconfig b/drivers/rpmsg/Kconfig
index c3fc75e6514b..1394114782d2 100644
--- a/drivers/rpmsg/Kconfig
+++ b/drivers/rpmsg/Kconfig
@@ -71,5 +71,6 @@ config RPMSG_VIRTIO
 	depends on HAS_DMA
 	select RPMSG
 	select VIRTIO
+	select RPMSG_NS
 
 endmenu
diff --git a/drivers/rpmsg/virtio_rpmsg_bus.c b/drivers/rpmsg/virtio_rpmsg_bus.c
index b2927661868c..f771fdae150e 100644
--- a/drivers/rpmsg/virtio_rpmsg_bus.c
+++ b/drivers/rpmsg/virtio_rpmsg_bus.c
@@ -48,7 +48,6 @@
  * @endpoints_lock: lock of the endpoints set
  * @sendq:	wait queue of sending contexts waiting for a tx buffers
  * @sleepers:	number of senders that are waiting for a tx buffer
- * @ns_ept:	the bus's name service endpoint
  *
  * This structure stores the rpmsg state of a given virtio remote processor
  * device (there might be several virtio proc devices for each physical
@@ -67,7 +66,6 @@ struct virtproc_info {
 	struct mutex endpoints_lock;
 	wait_queue_head_t sendq;
 	atomic_t sleepers;
-	struct rpmsg_endpoint *ns_ept;
 };
 
 /* The feature bitmap for virtio rpmsg */
@@ -841,68 +839,14 @@ static void rpmsg_xmit_done(struct virtqueue *svq)
 	wake_up_interruptible(&vrp->sendq);
 }
 
-/* invoked when a name service announcement arrives */
-static int rpmsg_ns_cb(struct rpmsg_device *rpdev, void *data, int len,
-		       void *priv, u32 src)
-{
-	struct rpmsg_ns_msg *msg = data;
-	struct rpmsg_device *newch;
-	struct rpmsg_channel_info chinfo;
-	struct virtproc_info *vrp = priv;
-	struct device *dev = &vrp->vdev->dev;
-	int ret;
-
-#if defined(CONFIG_DYNAMIC_DEBUG)
-	dynamic_hex_dump("NS announcement: ", DUMP_PREFIX_NONE, 16, 1,
-			 data, len, true);
-#endif
-
-	if (len != sizeof(*msg)) {
-		dev_err(dev, "malformed ns msg (%d)\n", len);
-		return -EINVAL;
-	}
-
-	/*
-	 * the name service ept does _not_ belong to a real rpmsg channel,
-	 * and is handled by the rpmsg bus itself.
-	 * for sanity reasons, make sure a valid rpdev has _not_ sneaked
-	 * in somehow.
-	 */
-	if (rpdev) {
-		dev_err(dev, "anomaly: ns ept has an rpdev handle\n");
-		return -EINVAL;
-	}
-
-	/* don't trust the remote processor for null terminating the name */
-	msg->name[RPMSG_NAME_SIZE - 1] = '\0';
-
-	strncpy(chinfo.name, msg->name, sizeof(chinfo.name));
-	chinfo.src = RPMSG_ADDR_ANY;
-	chinfo.dst = virtio32_to_cpu(vrp->vdev, msg->addr);
-
-	dev_info(dev, "%sing channel %s addr 0x%x\n",
-		 virtio32_to_cpu(vrp->vdev, msg->flags) & RPMSG_NS_DESTROY ?
-		 "destroy" : "creat", msg->name, chinfo.dst);
-
-	if (virtio32_to_cpu(vrp->vdev, msg->flags) & RPMSG_NS_DESTROY) {
-		ret = rpmsg_unregister_device(&vrp->vdev->dev, &chinfo);
-		if (ret)
-			dev_err(dev, "rpmsg_destroy_channel failed: %d\n", ret);
-	} else {
-		newch = __rpmsg_create_channel(vrp, &chinfo);
-		if (!newch)
-			dev_err(dev, "rpmsg_create_channel failed\n");
-	}
-
-	return 0;
-}
-
 static int rpmsg_probe(struct virtio_device *vdev)
 {
 	vq_callback_t *vq_cbs[] = { rpmsg_recv_done, rpmsg_xmit_done };
 	static const char * const names[] = { "input", "output" };
 	struct virtqueue *vqs[2];
 	struct virtproc_info *vrp;
+	struct virtio_rpmsg_channel *vch;
+	struct rpmsg_device *rpdev_ns;
 	void *bufs_va;
 	int err = 0, i;
 	size_t total_buf_space;
@@ -978,14 +922,27 @@ static int rpmsg_probe(struct virtio_device *vdev)
 
 	/* if supported by the remote processor, enable the name service */
 	if (virtio_has_feature(vdev, VIRTIO_RPMSG_F_NS)) {
-		/* a dedicated endpoint handles the name service msgs */
-		vrp->ns_ept = __rpmsg_create_ept(vrp, NULL, rpmsg_ns_cb,
-						vrp, RPMSG_NS_ADDR);
-		if (!vrp->ns_ept) {
-			dev_err(&vdev->dev, "failed to create the ns ept\n");
+		vch = kzalloc(sizeof(*vch), GFP_KERNEL);
+		if (!vch) {
 			err = -ENOMEM;
 			goto free_coherent;
 		}
+
+		/* Link the channel to our vrp */
+		vch->vrp = vrp;
+
+		/* Assign public information to the rpmsg_device */
+		rpdev_ns = &vch->rpdev;
+		rpdev_ns->ops = &virtio_rpmsg_ops;
+
+		rpdev_ns->dev.parent = &vrp->vdev->dev;
+		rpdev_ns->dev.release = virtio_rpmsg_release_device;
+
+		err = rpmsg_ns_register_device(rpdev_ns);
+		if (err) {
+			kfree(vch);
+			goto free_coherent;
+		}
 	}
 
 	/*
@@ -1038,9 +995,6 @@ static void rpmsg_remove(struct virtio_device *vdev)
 	if (ret)
 		dev_warn(&vdev->dev, "can't remove rpmsg device: %d\n", ret);
 
-	if (vrp->ns_ept)
-		__rpmsg_destroy_ept(vrp, vrp->ns_ept);
-
 	idr_destroy(&vrp->endpoints);
 
 	vdev->config->del_vqs(vrp->vdev);
