diff --git a/drivers/rpmsg/virtio_rpmsg_bus.c b/drivers/rpmsg/virtio_rpmsg_bus.c
index f771fdae150e..3c771a6392be 100644
--- a/drivers/rpmsg/virtio_rpmsg_bus.c
+++ b/drivers/rpmsg/virtio_rpmsg_bus.c
@@ -91,35 +91,6 @@ struct rpmsg_hdr {
 	u8 data[];
 } __packed;
 
-/**
- * struct rpmsg_ns_msg - dynamic name service announcement message
- * @name: name of remote service that is published
- * @addr: address of remote service that is published
- * @flags: indicates whether service is created or destroyed
- *
- * This message is sent across to publish a new service, or announce
- * about its removal. When we receive these messages, an appropriate
- * rpmsg channel (i.e device) is created/destroyed. In turn, the ->probe()
- * or ->remove() handler of the appropriate rpmsg driver will be invoked
- * (if/as-soon-as one is registered).
- */
-struct rpmsg_ns_msg {
-	char name[RPMSG_NAME_SIZE];
-	__virtio32 addr;
-	__virtio32 flags;
-} __packed;
-
-/**
- * enum rpmsg_ns_flags - dynamic name service announcement flags
- *
- * @RPMSG_NS_CREATE: a new remote service was just created
- * @RPMSG_NS_DESTROY: a known remote service was just destroyed
- */
-enum rpmsg_ns_flags {
-	RPMSG_NS_CREATE		= 0,
-	RPMSG_NS_DESTROY	= 1,
-};
-
 /**
  * @vrp: the remote processor this channel belongs to
  */
@@ -324,60 +295,18 @@ static void virtio_rpmsg_destroy_ept(struct rpmsg_endpoint *ept)
 	__rpmsg_destroy_ept(vch->vrp, ept);
 }
 
-static int virtio_rpmsg_announce_create(struct rpmsg_device *rpdev)
-{
-	struct virtio_rpmsg_channel *vch = to_virtio_rpmsg_channel(rpdev);
-	struct virtproc_info *vrp = vch->vrp;
-	struct device *dev = &rpdev->dev;
-	int err = 0;
-
-	/* need to tell remote processor's name service about this channel ? */
-	if (rpdev->announce && rpdev->ept &&
-	    virtio_has_feature(vrp->vdev, VIRTIO_RPMSG_F_NS)) {
-		struct rpmsg_ns_msg nsm;
-
-		strncpy(nsm.name, rpdev->id.name, RPMSG_NAME_SIZE);
-		nsm.addr = cpu_to_virtio32(vrp->vdev, rpdev->ept->addr);
-		nsm.flags = cpu_to_virtio32(vrp->vdev, RPMSG_NS_CREATE);
-
-		err = rpmsg_sendto(rpdev->ept, &nsm, sizeof(nsm), RPMSG_NS_ADDR);
-		if (err)
-			dev_err(dev, "failed to announce service %d\n", err);
-	}
-
-	return err;
-}
-
-static int virtio_rpmsg_announce_destroy(struct rpmsg_device *rpdev)
-{
-	struct virtio_rpmsg_channel *vch = to_virtio_rpmsg_channel(rpdev);
-	struct virtproc_info *vrp = vch->vrp;
-	struct device *dev = &rpdev->dev;
-	int err = 0;
-
-	/* tell remote processor's name service we're removing this channel */
-	if (rpdev->announce && rpdev->ept &&
-	    virtio_has_feature(vrp->vdev, VIRTIO_RPMSG_F_NS)) {
-		struct rpmsg_ns_msg nsm;
-
-		strncpy(nsm.name, rpdev->id.name, RPMSG_NAME_SIZE);
-		nsm.addr = cpu_to_virtio32(vrp->vdev, rpdev->ept->addr);
-		nsm.flags = cpu_to_virtio32(vrp->vdev, RPMSG_NS_DESTROY);
-
-		err = rpmsg_sendto(rpdev->ept, &nsm, sizeof(nsm), RPMSG_NS_ADDR);
-		if (err)
-			dev_err(dev, "failed to announce service %d\n", err);
-	}
-
-	return err;
-}
-
 static const struct rpmsg_device_ops virtio_rpmsg_ops = {
 	.create_channel = virtio_rpmsg_create_channel,
 	.release_channel = virtio_rpmsg_release_channel,
 	.create_ept = virtio_rpmsg_create_ept,
-	.announce_create = virtio_rpmsg_announce_create,
-	.announce_destroy = virtio_rpmsg_announce_destroy,
+};
+
+static const struct rpmsg_device_ops virtio_rpmsg_w_nsa_ops = {
+	.create_channel = virtio_rpmsg_create_channel,
+	.release_channel = virtio_rpmsg_release_channel,
+	.create_ept = virtio_rpmsg_create_ept,
+	.announce_create = rpmsg_ns_announce_create,
+	.announce_destroy = rpmsg_ns_announce_destroy,
 };
 
 static void virtio_rpmsg_release_device(struct device *dev)
@@ -423,7 +352,10 @@ __rpmsg_create_channel(struct virtproc_info *vrp,
 	rpdev = &vch->rpdev;
 	rpdev->src = chinfo->src;
 	rpdev->dst = chinfo->dst;
-	rpdev->ops = &virtio_rpmsg_ops;
+	if (virtio_has_feature(vrp->vdev, VIRTIO_RPMSG_F_NS))
+		rpdev->ops = &virtio_rpmsg_w_nsa_ops;
+	else
+		rpdev->ops = &virtio_rpmsg_ops;
 
 	/*
 	 * rpmsg server channels has predefined local address (for now),
@@ -933,7 +865,7 @@ static int rpmsg_probe(struct virtio_device *vdev)
 
 		/* Assign public information to the rpmsg_device */
 		rpdev_ns = &vch->rpdev;
-		rpdev_ns->ops = &virtio_rpmsg_ops;
+		rpdev_ns->ops = &virtio_rpmsg_w_nsa_ops;
 
 		rpdev_ns->dev.parent = &vrp->vdev->dev;
 		rpdev_ns->dev.release = virtio_rpmsg_release_device;
