diff --git a/drivers/net/ethernet/amd/pds_core/Makefile b/drivers/net/ethernet/amd/pds_core/Makefile
index ef76dcd7fccd..6d1d6c58a1fa 100644
--- a/drivers/net/ethernet/amd/pds_core/Makefile
+++ b/drivers/net/ethernet/amd/pds_core/Makefile
@@ -7,6 +7,7 @@ pds_core-y := main.o \
 	      devlink.o \
 	      dev.o \
 	      adminq.o \
-	      core.o
+	      core.o \
+	      fw.o
 
 pds_core-$(CONFIG_DEBUG_FS) += debugfs.o
diff --git a/drivers/net/ethernet/amd/pds_core/core.h b/drivers/net/ethernet/amd/pds_core/core.h
index fef23abf9b5b..ba2e23ba8ce5 100644
--- a/drivers/net/ethernet/amd/pds_core/core.h
+++ b/drivers/net/ethernet/amd/pds_core/core.h
@@ -280,4 +280,7 @@ void pdsc_process_adminq(struct pdsc_qcq *qcq);
 void pdsc_work_thread(struct work_struct *work);
 irqreturn_t pdsc_adminq_isr(int irq, void *data);
 
+int pdsc_firmware_update(struct pdsc *pdsc, const struct firmware *fw,
+			 struct netlink_ext_ack *extack);
+
 #endif /* _PDSC_H_ */
diff --git a/drivers/net/ethernet/amd/pds_core/devlink.c b/drivers/net/ethernet/amd/pds_core/devlink.c
index 5751ce20479d..17464b063009 100644
--- a/drivers/net/ethernet/amd/pds_core/devlink.c
+++ b/drivers/net/ethernet/amd/pds_core/devlink.c
@@ -8,6 +8,15 @@
 
 #include "core.h"
 
+static int pdsc_dl_flash_update(struct devlink *dl,
+				struct devlink_flash_update_params *params,
+				struct netlink_ext_ack *extack)
+{
+	struct pdsc *pdsc = devlink_priv(dl);
+
+	return pdsc_firmware_update(pdsc, params->fw, extack);
+}
+
 static int pdsc_dl_info_get(struct devlink *dl, struct devlink_info_req *req,
 			    struct netlink_ext_ack *extack)
 {
@@ -63,6 +72,7 @@ static int pdsc_dl_info_get(struct devlink *dl, struct devlink_info_req *req,
 
 static const struct devlink_ops pdsc_dl_ops = {
 	.info_get	= pdsc_dl_info_get,
+	.flash_update	= pdsc_dl_flash_update,
 };
 
 static const struct devlink_ops pdsc_dl_vf_ops = {
diff --git a/drivers/net/ethernet/amd/pds_core/fw.c b/drivers/net/ethernet/amd/pds_core/fw.c
new file mode 100644
index 000000000000..518e48c4ef20
--- /dev/null
+++ b/drivers/net/ethernet/amd/pds_core/fw.c
@@ -0,0 +1,194 @@
+// SPDX-License-Identifier: GPL-2.0
+/* Copyright(c) 2023 Advanced Micro Devices, Inc */
+
+#include "core.h"
+
+/* The worst case wait for the install activity is about 25 minutes when
+ * installing a new CPLD, which is very seldom.  Normal is about 30-35
+ * seconds.  Since the driver can't tell if a CPLD update will happen we
+ * set the timeout for the ugly case.
+ */
+#define PDSC_FW_INSTALL_TIMEOUT	(25 * 60)
+#define PDSC_FW_SELECT_TIMEOUT	30
+
+/* Number of periodic log updates during fw file download */
+#define PDSC_FW_INTERVAL_FRACTION	32
+
+static int pdsc_devcmd_fw_download_locked(struct pdsc *pdsc, u64 addr,
+					  u32 offset, u32 length)
+{
+	union pds_core_dev_cmd cmd = {
+		.fw_download.opcode = PDS_CORE_CMD_FW_DOWNLOAD,
+		.fw_download.offset = cpu_to_le32(offset),
+		.fw_download.addr = cpu_to_le64(addr),
+		.fw_download.length = cpu_to_le32(length),
+	};
+	union pds_core_dev_comp comp;
+
+	return pdsc_devcmd_locked(pdsc, &cmd, &comp, pdsc->devcmd_timeout);
+}
+
+static int pdsc_devcmd_fw_install(struct pdsc *pdsc)
+{
+	union pds_core_dev_cmd cmd = {
+		.fw_control.opcode = PDS_CORE_CMD_FW_CONTROL,
+		.fw_control.oper = PDS_CORE_FW_INSTALL_ASYNC
+	};
+	union pds_core_dev_comp comp;
+	int err;
+
+	err = pdsc_devcmd(pdsc, &cmd, &comp, pdsc->devcmd_timeout);
+	if (err < 0)
+		return err;
+
+	return comp.fw_control.slot;
+}
+
+static int pdsc_devcmd_fw_activate(struct pdsc *pdsc,
+				   enum pds_core_fw_slot slot)
+{
+	union pds_core_dev_cmd cmd = {
+		.fw_control.opcode = PDS_CORE_CMD_FW_CONTROL,
+		.fw_control.oper = PDS_CORE_FW_ACTIVATE_ASYNC,
+		.fw_control.slot = slot
+	};
+	union pds_core_dev_comp comp;
+
+	return pdsc_devcmd(pdsc, &cmd, &comp, pdsc->devcmd_timeout);
+}
+
+static int pdsc_fw_status_long_wait(struct pdsc *pdsc,
+				    const char *label,
+				    unsigned long timeout,
+				    u8 fw_cmd,
+				    struct netlink_ext_ack *extack)
+{
+	union pds_core_dev_cmd cmd = {
+		.fw_control.opcode = PDS_CORE_CMD_FW_CONTROL,
+		.fw_control.oper = fw_cmd,
+	};
+	union pds_core_dev_comp comp;
+	unsigned long start_time;
+	unsigned long end_time;
+	int err;
+
+	/* Ping on the status of the long running async install
+	 * command.  We get EAGAIN while the command is still
+	 * running, else we get the final command status.
+	 */
+	start_time = jiffies;
+	end_time = start_time + (timeout * HZ);
+	do {
+		err = pdsc_devcmd(pdsc, &cmd, &comp, pdsc->devcmd_timeout);
+		msleep(20);
+	} while (time_before(jiffies, end_time) &&
+		 (err == -EAGAIN || err == -ETIMEDOUT));
+
+	if (err == -EAGAIN || err == -ETIMEDOUT) {
+		NL_SET_ERR_MSG_MOD(extack, "Firmware wait timed out");
+		dev_err(pdsc->dev, "DEV_CMD firmware wait %s timed out\n",
+			label);
+	} else if (err) {
+		NL_SET_ERR_MSG_MOD(extack, "Firmware wait failed");
+	}
+
+	return err;
+}
+
+int pdsc_firmware_update(struct pdsc *pdsc, const struct firmware *fw,
+			 struct netlink_ext_ack *extack)
+{
+	u32 buf_sz, copy_sz, offset;
+	struct devlink *dl;
+	int next_interval;
+	u64 data_addr;
+	int err = 0;
+	u8 fw_slot;
+
+	dev_info(pdsc->dev, "Installing firmware\n");
+
+	dl = priv_to_devlink(pdsc);
+	devlink_flash_update_status_notify(dl, "Preparing to flash",
+					   NULL, 0, 0);
+
+	buf_sz = sizeof(pdsc->cmd_regs->data);
+
+	dev_dbg(pdsc->dev,
+		"downloading firmware - size %d part_sz %d nparts %lu\n",
+		(int)fw->size, buf_sz, DIV_ROUND_UP(fw->size, buf_sz));
+
+	offset = 0;
+	next_interval = 0;
+	data_addr = offsetof(struct pds_core_dev_cmd_regs, data);
+	while (offset < fw->size) {
+		if (offset >= next_interval) {
+			devlink_flash_update_status_notify(dl, "Downloading",
+							   NULL, offset,
+							   fw->size);
+			next_interval = offset +
+					(fw->size / PDSC_FW_INTERVAL_FRACTION);
+		}
+
+		copy_sz = min_t(unsigned int, buf_sz, fw->size - offset);
+		mutex_lock(&pdsc->devcmd_lock);
+		memcpy_toio(&pdsc->cmd_regs->data, fw->data + offset, copy_sz);
+		err = pdsc_devcmd_fw_download_locked(pdsc, data_addr,
+						     offset, copy_sz);
+		mutex_unlock(&pdsc->devcmd_lock);
+		if (err) {
+			dev_err(pdsc->dev,
+				"download failed offset 0x%x addr 0x%llx len 0x%x: %pe\n",
+				offset, data_addr, copy_sz, ERR_PTR(err));
+			NL_SET_ERR_MSG_MOD(extack, "Segment download failed");
+			goto err_out;
+		}
+		offset += copy_sz;
+	}
+	devlink_flash_update_status_notify(dl, "Downloading", NULL,
+					   fw->size, fw->size);
+
+	devlink_flash_update_timeout_notify(dl, "Installing", NULL,
+					    PDSC_FW_INSTALL_TIMEOUT);
+
+	fw_slot = pdsc_devcmd_fw_install(pdsc);
+	if (fw_slot < 0) {
+		err = fw_slot;
+		dev_err(pdsc->dev, "install failed: %pe\n", ERR_PTR(err));
+		NL_SET_ERR_MSG_MOD(extack, "Failed to start firmware install");
+		goto err_out;
+	}
+
+	err = pdsc_fw_status_long_wait(pdsc, "Installing",
+				       PDSC_FW_INSTALL_TIMEOUT,
+				       PDS_CORE_FW_INSTALL_STATUS,
+				       extack);
+	if (err)
+		goto err_out;
+
+	devlink_flash_update_timeout_notify(dl, "Selecting", NULL,
+					    PDSC_FW_SELECT_TIMEOUT);
+
+	err = pdsc_devcmd_fw_activate(pdsc, fw_slot);
+	if (err) {
+		NL_SET_ERR_MSG_MOD(extack, "Failed to start firmware select");
+		goto err_out;
+	}
+
+	err = pdsc_fw_status_long_wait(pdsc, "Selecting",
+				       PDSC_FW_SELECT_TIMEOUT,
+				       PDS_CORE_FW_ACTIVATE_STATUS,
+				       extack);
+	if (err)
+		goto err_out;
+
+	dev_info(pdsc->dev, "Firmware update completed, slot %d\n", fw_slot);
+
+err_out:
+	if (err)
+		devlink_flash_update_status_notify(dl, "Flash failed",
+						   NULL, 0, 0);
+	else
+		devlink_flash_update_status_notify(dl, "Flash done",
+						   NULL, 0, 0);
+	return err;
+}
