diff --git a/drivers/net/ethernet/intel/Kconfig b/drivers/net/ethernet/intel/Kconfig
index d57f70d6e4d4..5bda31c4c652 100644
--- a/drivers/net/ethernet/intel/Kconfig
+++ b/drivers/net/ethernet/intel/Kconfig
@@ -256,6 +256,7 @@ config I40EVF
 	tristate "Intel(R) Ethernet Adaptive Virtual Function support"
 	select IAVF
 	depends on PCI_MSI
+	select NET_DEVLINK
 	help
 	  This driver supports virtual functions for Intel XL710,
 	  X710, X722, XXV710, and all devices advertising support for
diff --git a/drivers/net/ethernet/intel/iavf/Makefile b/drivers/net/ethernet/intel/iavf/Makefile
index 9c3e45c54d01..b5d7db97ab8b 100644
--- a/drivers/net/ethernet/intel/iavf/Makefile
+++ b/drivers/net/ethernet/intel/iavf/Makefile
@@ -12,5 +12,5 @@ subdir-ccflags-y += -I$(src)
 obj-$(CONFIG_IAVF) += iavf.o
 
 iavf-objs := iavf_main.o iavf_ethtool.o iavf_virtchnl.o iavf_fdir.o \
-	     iavf_adv_rss.o \
+	     iavf_adv_rss.o iavf_devlink.o \
 	     iavf_txrx.o iavf_common.o iavf_adminq.o iavf_client.o
diff --git a/drivers/net/ethernet/intel/iavf/iavf.h b/drivers/net/ethernet/intel/iavf/iavf.h
index 85fba85fbb23..eec294b5a426 100644
--- a/drivers/net/ethernet/intel/iavf/iavf.h
+++ b/drivers/net/ethernet/intel/iavf/iavf.h
@@ -33,9 +33,11 @@
 #include <net/udp.h>
 #include <net/tc_act/tc_gact.h>
 #include <net/tc_act/tc_mirred.h>
+#include <net/devlink.h>
 
 #include "iavf_type.h"
 #include <linux/avf/virtchnl.h>
+#include "iavf_devlink.h"
 #include "iavf_txrx.h"
 #include "iavf_fdir.h"
 #include "iavf_adv_rss.h"
@@ -369,6 +371,10 @@ struct iavf_adapter {
 	struct net_device *netdev;
 	struct pci_dev *pdev;
 
+	/* devlink & port data */
+	struct devlink *devlink;
+	struct devlink_port devlink_port;
+
 	struct iavf_hw hw; /* defined in iavf_type.h */
 
 	enum iavf_state_t state;
diff --git a/drivers/net/ethernet/intel/iavf/iavf_devlink.c b/drivers/net/ethernet/intel/iavf/iavf_devlink.c
new file mode 100644
index 000000000000..991d041e5922
--- /dev/null
+++ b/drivers/net/ethernet/intel/iavf/iavf_devlink.c
@@ -0,0 +1,93 @@
+/* SPDX-License-Identifier: GPL-2.0-only */
+/* Copyright (C) 2023 Intel Corporation */
+
+#include "iavf.h"
+#include "iavf_devlink.h"
+
+static const struct devlink_ops iavf_devlink_ops = {};
+
+/**
+ * iavf_devlink_register - Register allocated devlink instance for iavf adapter
+ * @adapter: the iavf adapter to register the devlink for.
+ *
+ * Register the devlink instance associated with this iavf adapter
+ *
+ * Return: zero on success or an error code on failure.
+ */
+int iavf_devlink_register(struct iavf_adapter *adapter)
+{
+	struct device *dev = &adapter->pdev->dev;
+	struct iavf_devlink *ref;
+	struct devlink *devlink;
+
+	/* Allocate devlink instance */
+	devlink = devlink_alloc(&iavf_devlink_ops, sizeof(struct iavf_devlink),
+				dev);
+	if (!devlink)
+		return -ENOMEM;
+
+	/* Init iavf adapter devlink */
+	adapter->devlink = devlink;
+	ref = devlink_priv(devlink);
+	ref->devlink_ref = adapter;
+
+	devlink_register(devlink);
+
+	return 0;
+}
+
+/**
+ * iavf_devlink_unregister - Unregister devlink resources for iavf adapter.
+ * @adapter: the iavf adapter structure
+ *
+ * Releases resources used by devlink and cleans up associated memory.
+ */
+void iavf_devlink_unregister(struct iavf_adapter *adapter)
+{
+	devlink_unregister(adapter->devlink);
+	devlink_free(adapter->devlink);
+}
+
+/**
+ * iavf_devlink_port_register - Register devlink port for iavf adapter
+ * @adapter: the iavf adapter to register the devlink port for.
+ *
+ * Register the devlink port instance associated with this iavf adapter
+ * before iavf adapter registers with netdevice
+ *
+ * Return: zero on success or an error code on failure.
+ */
+int iavf_devlink_port_register(struct iavf_adapter *adapter)
+{
+	struct device *dev = &adapter->pdev->dev;
+	struct devlink_port_attrs attrs = {};
+	int err;
+
+	/* Create devlink port: attr/port flavour, port index */
+	SET_NETDEV_DEVLINK_PORT(adapter->netdev, &adapter->devlink_port);
+	attrs.flavour = DEVLINK_PORT_FLAVOUR_VIRTUAL;
+	memset(&adapter->devlink_port, 0, sizeof(adapter->devlink_port));
+	devlink_port_attrs_set(&adapter->devlink_port, &attrs);
+
+	/* Register with driver specific index (device id) */
+	err = devlink_port_register(adapter->devlink, &adapter->devlink_port,
+				    adapter->hw.bus.device);
+	if (err)
+		dev_err(dev, "devlink port registration failed: %d\n", err);
+
+	return err;
+}
+
+/**
+ * iavf_devlink_port_unregister - Unregister devlink port for iavf adapter.
+ * @adapter: the iavf adapter structure
+ *
+ * Releases resources used by devlink port and registration with devlink.
+ */
+void iavf_devlink_port_unregister(struct iavf_adapter *adapter)
+{
+	if (!adapter->devlink_port.registered)
+		return;
+
+	devlink_port_unregister(&adapter->devlink_port);
+}
diff --git a/drivers/net/ethernet/intel/iavf/iavf_devlink.h b/drivers/net/ethernet/intel/iavf/iavf_devlink.h
new file mode 100644
index 000000000000..5c122278611a
--- /dev/null
+++ b/drivers/net/ethernet/intel/iavf/iavf_devlink.h
@@ -0,0 +1,17 @@
+/* SPDX-License-Identifier: GPL-2.0-only */
+/* Copyright (C) 2023 Intel Corporation */
+
+#ifndef _IAVF_DEVLINK_H_
+#define _IAVF_DEVLINK_H_
+
+/* iavf devlink structure pointing to iavf adapter */
+struct iavf_devlink {
+	struct iavf_adapter *devlink_ref;	/* ref to iavf adapter */
+};
+
+int iavf_devlink_register(struct iavf_adapter *adapter);
+void iavf_devlink_unregister(struct iavf_adapter *adapter);
+int iavf_devlink_port_register(struct iavf_adapter *adapter);
+void iavf_devlink_port_unregister(struct iavf_adapter *adapter);
+
+#endif /* _IAVF_DEVLINK_H_ */
diff --git a/drivers/net/ethernet/intel/iavf/iavf_main.c b/drivers/net/ethernet/intel/iavf/iavf_main.c
index b23ca9d80189..1fb14f3f1ad0 100644
--- a/drivers/net/ethernet/intel/iavf/iavf_main.c
+++ b/drivers/net/ethernet/intel/iavf/iavf_main.c
@@ -2038,6 +2038,7 @@ static void iavf_finish_config(struct work_struct *work)
 				iavf_free_rss(adapter);
 				iavf_free_misc_irq(adapter);
 				iavf_reset_interrupt_capability(adapter);
+				iavf_devlink_port_unregister(adapter);
 				iavf_change_state(adapter,
 						  __IAVF_INIT_CONFIG_ADAPTER);
 				goto out;
@@ -2709,6 +2710,9 @@ static void iavf_init_config_adapter(struct iavf_adapter *adapter)
 	if (err)
 		goto err_sw_init;
 
+	if (!adapter->netdev_registered)
+		iavf_devlink_port_register(adapter);
+
 	netif_carrier_off(netdev);
 	adapter->link_up = false;
 	netif_tx_stop_all_queues(netdev);
@@ -2750,6 +2754,7 @@ static void iavf_init_config_adapter(struct iavf_adapter *adapter)
 err_mem:
 	iavf_free_rss(adapter);
 	iavf_free_misc_irq(adapter);
+	iavf_devlink_port_unregister(adapter);
 err_sw_init:
 	iavf_reset_interrupt_capability(adapter);
 err:
@@ -4996,6 +5001,12 @@ static int iavf_probe(struct pci_dev *pdev, const struct pci_device_id *ent)
 	/* Setup the wait queue for indicating virtchannel events */
 	init_waitqueue_head(&adapter->vc_waitqueue);
 
+	/* Register iavf adapter with devlink */
+	err = iavf_devlink_register(adapter);
+	if (err)
+		dev_err(&pdev->dev, "devlink registration failed: %d\n", err);
+
+	/* Keep driver interface even on devlink registration failure */
 	return 0;
 
 err_ioremap:
@@ -5140,6 +5151,9 @@ static void iavf_remove(struct pci_dev *pdev)
 				 err);
 	}
 
+	iavf_devlink_port_unregister(adapter);
+	iavf_devlink_unregister(adapter);
+
 	mutex_lock(&adapter->crit_lock);
 	dev_info(&adapter->pdev->dev, "Removing device\n");
 	iavf_change_state(adapter, __IAVF_REMOVE);
