diff --git a/MAINTAINERS b/MAINTAINERS
index 81e7fac..b4a77d8 100644
--- a/MAINTAINERS
+++ b/MAINTAINERS
@@ -972,6 +972,12 @@ F: hw/acpi/nvdimm.c
 F: hw/mem/nvdimm.c
 F: include/hw/mem/nvdimm.h
 
+Generic Loader
+M: Alistair Francis <alistair.francis@xilinx.com>
+S: Maintained
+F: hw/core/generic-loader.c
+F: include/hw/core/generic-loader.h
+
 Subsystems
 ----------
 Audio
diff --git a/hw/core/Makefile.objs b/hw/core/Makefile.objs
index abb3560..b5d5197 100644
--- a/hw/core/Makefile.objs
+++ b/hw/core/Makefile.objs
@@ -15,3 +15,5 @@ common-obj-$(CONFIG_SOFTMMU) += null-machine.o
 common-obj-$(CONFIG_SOFTMMU) += loader.o
 common-obj-$(CONFIG_SOFTMMU) += qdev-properties-system.o
 common-obj-$(CONFIG_PLATFORM_BUS) += platform-bus.o
+
+obj-$(CONFIG_SOFTMMU) += generic-loader.o
diff --git a/hw/core/generic-loader.c b/hw/core/generic-loader.c
new file mode 100644
index 0000000..9e114f4
--- /dev/null
+++ b/hw/core/generic-loader.c
@@ -0,0 +1,145 @@
+/*
+ * Generic Loader
+ *
+ * Copyright (C) 2014 Li Guang
+ * Copyright (C) 2016 Xilinx Inc.
+ * Written by Li Guang <lig.fnst@cn.fujitsu.com>
+ *
+ * This program is free software; you can redistribute it and/or modify it
+ * under the terms of the GNU General Public License as published by the
+ * Free Software Foundation; either version 2 of the License, or
+ * (at your option) any later version.
+ *
+ * This program is distributed in the hope that it will be useful, but WITHOUT
+ * ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or
+ * FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License
+ * for more details.
+ */
+
+#include "qemu/osdep.h"
+#include "hw/sysbus.h"
+#include "sysemu/dma.h"
+#include "hw/loader.h"
+#include "qapi/error.h"
+#include "hw/core/generic-loader.h"
+
+#define CPU_NONE 0xFFFF
+
+static void generic_loader_reset(void *opaque)
+{
+    GenericLoaderState *s = GENERIC_LOADER(opaque);
+
+    if (s->cpu) {
+        CPUClass *cc = CPU_GET_CLASS(s->cpu);
+        cpu_reset(s->cpu);
+        if (cc) {
+            cc->set_pc(s->cpu, s->addr);
+        }
+    }
+
+    if (s->data_len) {
+        assert(s->data_len < sizeof(s->data));
+        dma_memory_write((s->cpu ? s->cpu : first_cpu)->as, s->addr, &s->data,
+                         s->data_len);
+    }
+}
+
+static void generic_loader_realize(DeviceState *dev, Error **errp)
+{
+    GenericLoaderState *s = GENERIC_LOADER(dev);
+    hwaddr entry;
+    int big_endian;
+    int size = 0;
+
+    qemu_register_reset(generic_loader_reset, dev);
+
+    if (s->cpu_num != CPU_NONE) {
+        s->cpu = qemu_get_cpu(s->cpu_num);
+        if (!s->cpu) {
+            error_setg(errp, "Specified boot CPU#%d is nonexistent",
+                       s->cpu_num);
+            return;
+        }
+    }
+
+#ifdef TARGET_WORDS_BIGENDIAN
+    big_endian = 1;
+#else
+    big_endian = 0;
+#endif
+
+    if (s->file) {
+        if (!s->force_raw) {
+            size = load_elf(s->file, NULL, NULL, &entry, NULL, NULL,
+                            big_endian, 0, 0, 0);
+
+            if (size < 0) {
+                size = load_uimage(s->file, &entry, NULL, NULL, NULL, NULL);
+            }
+        }
+
+        if (size < 0) {
+            /* Default to the maximum size being the machine's ram size */
+            size = load_image_targphys(s->file, s->addr, ram_size);
+        } else {
+            s->addr = entry;
+        }
+
+        if (size < 0) {
+            error_setg(errp, "Cannot load specified image %s", s->file);
+            return;
+        }
+    }
+
+    if (s->data_len && (s->data_len > sizeof(s->data))) {
+        error_setg(errp, "data-len cannot be more then the data size");
+        return;
+    }
+
+    /* Convert the data endiannes */
+    if (s->data_be) {
+        s->data = cpu_to_be64(s->data);
+    } else {
+        s->data = cpu_to_le64(s->data);
+    }
+}
+
+static void generic_loader_unrealize(DeviceState *dev, Error **errp)
+{
+    qemu_unregister_reset(generic_loader_reset, dev);
+}
+
+static Property generic_loader_props[] = {
+    DEFINE_PROP_UINT64("addr", GenericLoaderState, addr, 0),
+    DEFINE_PROP_UINT64("data", GenericLoaderState, data, 0),
+    DEFINE_PROP_UINT8("data-len", GenericLoaderState, data_len, 0),
+    DEFINE_PROP_BOOL("data-be", GenericLoaderState, data_be, false),
+    DEFINE_PROP_UINT16("cpu-num", GenericLoaderState, cpu_num, CPU_NONE),
+    DEFINE_PROP_BOOL("force-raw", GenericLoaderState, force_raw, false),
+    DEFINE_PROP_STRING("file", GenericLoaderState, file),
+    DEFINE_PROP_END_OF_LIST(),
+};
+
+static void generic_loader_class_init(ObjectClass *klass, void *data)
+{
+    DeviceClass *dc = DEVICE_CLASS(klass);
+
+    dc->realize = generic_loader_realize;
+    dc->unrealize = generic_loader_unrealize;
+    dc->props = generic_loader_props;
+    dc->desc = "Generic Loader";
+}
+
+static TypeInfo generic_loader_info = {
+    .name = TYPE_GENERIC_LOADER,
+    .parent = TYPE_DEVICE,
+    .instance_size = sizeof(GenericLoaderState),
+    .class_init = generic_loader_class_init,
+};
+
+static void generic_loader_register_type(void)
+{
+    type_register_static(&generic_loader_info);
+}
+
+type_init(generic_loader_register_type)
diff --git a/include/hw/core/generic-loader.h b/include/hw/core/generic-loader.h
new file mode 100644
index 0000000..ceec51f
--- /dev/null
+++ b/include/hw/core/generic-loader.h
@@ -0,0 +1,45 @@
+/*
+ * Generic Loader
+ *
+ * Copyright (C) 2014 Li Guang
+ * Written by Li Guang <lig.fnst@cn.fujitsu.com>
+ *
+ * This program is free software; you can redistribute it and/or modify it
+ * under the terms of the GNU General Public License as published by the
+ * Free Software Foundation; either version 2 of the License, or
+ * (at your option) any later version.
+ *
+ * This program is distributed in the hope that it will be useful, but WITHOUT
+ * ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or
+ * FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License
+ * for more details.
+ */
+
+#ifndef GENERIC_LOADER_H
+#define GENERIC_LOADER_H
+
+#include "elf.h"
+
+typedef struct GenericLoaderState {
+    /* <private> */
+    DeviceState parent_obj;
+
+    /* <public> */
+    CPUState *cpu;
+
+    uint64_t addr;
+    uint64_t data;
+    uint8_t data_len;
+    uint16_t cpu_num;
+
+    char *file;
+
+    bool force_raw;
+    bool data_be;
+} GenericLoaderState;
+
+#define TYPE_GENERIC_LOADER "loader"
+#define GENERIC_LOADER(obj) OBJECT_CHECK(GenericLoaderState, (obj), \
+                                         TYPE_GENERIC_LOADER)
+
+#endif
