diff --git a/bsd-user/main.c b/bsd-user/main.c
index cb5ea40236..a4eab8feef 100644
--- a/bsd-user/main.c
+++ b/bsd-user/main.c
@@ -149,6 +149,9 @@ void cpu_loop(CPUArchState *env)
 
 static void usage(void)
 {
+#if defined(QEMU_BRANDING_PREFIX)
+    printf("%s ", QEMU_BRANDING_PREFIX);
+#endif
     printf("qemu-" TARGET_NAME " version " QEMU_FULL_VERSION
            "\n" QEMU_COPYRIGHT "\n"
            "usage: qemu-" TARGET_NAME " [options] program [arguments...]\n"
diff --git a/configure b/configure
index e1a31fb332..579a8cf55d 100755
--- a/configure
+++ b/configure
@@ -356,6 +356,7 @@ ninja=""
 gio="$default_feature"
 skip_meson=no
 slirp_smbd="$default_feature"
+branding_prefix=""
 
 # The following Meson options are handled manually (still they
 # are included in the automatically generated help message)
@@ -1179,6 +1180,8 @@ for opt do
   # everything else has the same name in configure and meson
   --enable-* | --disable-*) meson_option_parse "$opt" "$optarg"
   ;;
+  --with-branding-prefix=*) branding_prefix="$optarg"
+  ;;
   *)
       echo "ERROR: unknown option $opt"
       echo "Try '$0 --help' for more information"
@@ -1352,6 +1355,7 @@ Advanced options (experts only):
   --firmwarepath=PATH      search PATH for firmware files
   --efi-aarch64=PATH       PATH of efi file to use for aarch64 VMs.
   --with-suffix=SUFFIX     suffix for QEMU data inside datadir/libdir/sysconfdir/docdir [$qemu_suffix]
+  --with-branding-prefix=STRING prepend string to greeting messages
   --with-pkgversion=VERS   use specified string as sub-version of the package
   --without-default-features default all --enable-* options to "disabled"
   --without-default-devices  do not include any device that is not needed to
@@ -3810,6 +3814,7 @@ if test "$skip_meson" = no; then
         -Db_coverage=$(if test "$gcov" = yes; then echo true; else echo false; fi) \
         -Db_lto=$lto -Dcfi=$cfi -Dtcg=$tcg -Dxen=$xen \
         -Dcapstone=$capstone -Dfdt=$fdt -Dslirp=$slirp \
+        -Dbranding_prefix="$branding_prefix" \
         $(test -n "${LIB_FUZZING_ENGINE+xxx}" && echo "-Dfuzzing_engine=$LIB_FUZZING_ENGINE") \
         $(if test "$default_feature" = no; then echo "-Dauto_features=disabled"; fi) \
         "$@" $cross_arg "$PWD" "$source_path"
diff --git a/linux-user/main.c b/linux-user/main.c
index 16def5215d..19abd1436f 100644
--- a/linux-user/main.c
+++ b/linux-user/main.c
@@ -382,6 +382,9 @@ static void handle_arg_strace(const char *arg)
 
 static void handle_arg_version(const char *arg)
 {
+#if defined(QEMU_BRANDING_PREFIX)
+    printf("%s ", QEMU_BRANDING_PREFIX);
+#endif
     printf("qemu-" TARGET_NAME " version " QEMU_FULL_VERSION
            "\n" QEMU_COPYRIGHT "\n");
     exit(EXIT_SUCCESS);
diff --git a/meson.build b/meson.build
index 762d7cee85..80807a771d 100644
--- a/meson.build
+++ b/meson.build
@@ -1455,6 +1455,10 @@ config_host_data.set_quoted('CONFIG_QEMU_LOCALSTATEDIR', get_option('prefix') /
 config_host_data.set_quoted('CONFIG_QEMU_MODDIR', get_option('prefix') / qemu_moddir)
 config_host_data.set_quoted('CONFIG_SYSCONFDIR', get_option('prefix') / get_option('sysconfdir'))
 
+if get_option('branding_prefix') != ''
+  config_host_data.set_quoted('QEMU_BRANDING_PREFIX', get_option('branding_prefix'))
+endif
+
 config_host_data.set('HOST_' + host_arch.to_upper(), 1)
 
 config_host_data.set('CONFIG_ATTR', libattr.found())
@@ -3320,6 +3324,7 @@ endif
 summary_info += {'strip binaries':    get_option('strip')}
 summary_info += {'sparse':            sparse}
 summary_info += {'mingw32 support':   targetos == 'windows'}
+summary_info += {'branding prefix':   get_option('branding_prefix')}
 
 # snarf the cross-compilation information for tests
 foreach target: target_dirs
diff --git a/meson_options.txt b/meson_options.txt
index 921967eddb..be044cc1e6 100644
--- a/meson_options.txt
+++ b/meson_options.txt
@@ -208,3 +208,6 @@ option('fdt', type: 'combo', value: 'auto',
 
 option('selinux', type: 'feature', value: 'auto',
        description: 'SELinux support in qemu-nbd')
+
+option('branding_prefix', type: 'string', value: '',
+       description: 'String to prepend to greeting messages')
diff --git a/qemu-img.c b/qemu-img.c
index 6fe2466032..c10c0066e5 100644
--- a/qemu-img.c
+++ b/qemu-img.c
@@ -52,8 +52,14 @@
 #include "qemu/throttle.h"
 #include "block/throttle-groups.h"
 
+#if defined(QEMU_BRANDING_PREFIX)
+#define QEMU_IMG_VERSION QEMU_BRANDING_PREFIX " qemu-img version " \
+                         QEMU_FULL_VERSION \
+                         "\n" QEMU_COPYRIGHT "\n"
+#else
 #define QEMU_IMG_VERSION "qemu-img version " QEMU_FULL_VERSION \
-                          "\n" QEMU_COPYRIGHT "\n"
+                         "\n" QEMU_COPYRIGHT "\n"
+#endif
 
 typedef struct img_cmd_t {
     const char *name;
@@ -235,7 +241,7 @@ static void QEMU_NORETURN help(void)
  * an odd number of ',' (or else a separating ',' following it gets
  * escaped), or be empty (or else a separating ',' preceding it can
  * escape a separating ',' following it).
- * 
+ *
  */
 static bool is_valid_option_list(const char *optarg)
 {
diff --git a/qemu-io.c b/qemu-io.c
index 3924639b92..ec880dc49e 100644
--- a/qemu-io.c
+++ b/qemu-io.c
@@ -597,6 +597,9 @@ int main(int argc, char **argv)
             trace_opt_parse(optarg);
             break;
         case 'V':
+#if defined(QEMU_BRANDING_PREFIX)
+            printf("%s ", QEMU_BRANDING_PREFIX);
+#endif
             printf("%s version " QEMU_FULL_VERSION "\n"
                    QEMU_COPYRIGHT "\n", error_get_progname());
             exit(0);
diff --git a/qemu-nbd.c b/qemu-nbd.c
index c6c20df68a..7b3667626c 100644
--- a/qemu-nbd.c
+++ b/qemu-nbd.c
@@ -157,6 +157,9 @@ QEMU_HELP_BOTTOM "\n"
 
 static void version(const char *name)
 {
+#if defined(QEMU_BRANDING_PREFIX)
+    printf("%s ", QEMU_BRANDING_PREFIX);
+#endif
     printf(
 "%s " QEMU_FULL_VERSION "\n"
 "Written by Anthony Liguori.\n"
diff --git a/qga/main.c b/qga/main.c
index 15fd3a4149..c66b87f72c 100644
--- a/qga/main.c
+++ b/qga/main.c
@@ -224,8 +224,11 @@ void reopen_fd_to_null(int fd)
 
 static void usage(const char *cmd)
 {
+    printf("Usage: %s [-m <method> -p <path>] [<options>]\n");
+#if defined(QEMU_BRANDING_PREFIX)
+    printf("%s ", QEMU_BRANDING_PREFIX);
+#endif
     printf(
-"Usage: %s [-m <method> -p <path>] [<options>]\n"
 "QEMU Guest Agent " QEMU_FULL_VERSION "\n"
 QEMU_COPYRIGHT "\n"
 "\n"
diff --git a/scsi/qemu-pr-helper.c b/scsi/qemu-pr-helper.c
index f281daeced..d7fcdb8216 100644
--- a/scsi/qemu-pr-helper.c
+++ b/scsi/qemu-pr-helper.c
@@ -108,6 +108,9 @@ QEMU_HELP_BOTTOM "\n"
 
 static void version(const char *name)
 {
+#if defined(QEMU_BRANDING_PREFIX)
+    printf("%s ", QEMU_BRANDING_PREFIX);
+#endif
     printf(
 "%s " QEMU_FULL_VERSION "\n"
 "Written by Paolo Bonzini.\n"
diff --git a/softmmu/vl.c b/softmmu/vl.c
index 5e1b35ba48..d83118d939 100644
--- a/softmmu/vl.c
+++ b/softmmu/vl.c
@@ -826,6 +826,9 @@ static MachineClass *find_default_machine(GSList *machines)
 
 static void version(void)
 {
+#if defined(QEMU_BRANDING_PREFIX)
+    printf("%s ", QEMU_BRANDING_PREFIX);
+#endif
     printf("QEMU emulator version " QEMU_FULL_VERSION "\n"
            QEMU_COPYRIGHT "\n");
 }
diff --git a/storage-daemon/qemu-storage-daemon.c b/storage-daemon/qemu-storage-daemon.c
index 9d76d1114d..1a8de7c59d 100644
--- a/storage-daemon/qemu-storage-daemon.c
+++ b/storage-daemon/qemu-storage-daemon.c
@@ -212,6 +212,9 @@ static void process_options(int argc, char *argv[])
             trace_init_file();
             break;
         case 'V':
+#if defined(QEMU_BRANDING_PREFIX)
+            printf("%s ", QEMU_BRANDING_PREFIX);
+#endif
             printf("qemu-storage-daemon version "
                    QEMU_FULL_VERSION "\n" QEMU_COPYRIGHT "\n");
             exit(EXIT_SUCCESS);
diff --git a/tools/virtiofsd/passthrough_ll.c b/tools/virtiofsd/passthrough_ll.c
index 64b5b4fbb1..2179a502d6 100644
--- a/tools/virtiofsd/passthrough_ll.c
+++ b/tools/virtiofsd/passthrough_ll.c
@@ -3896,6 +3896,9 @@ static void fuse_lo_data_cleanup(struct lo_data *lo)
 
 static void qemu_version(void)
 {
+#if defined(QEMU_BRANDING_PREFIX)
+    printf("%s ", QEMU_BRANDING_PREFIX);
+#endif
     printf("virtiofsd version " QEMU_FULL_VERSION "\n" QEMU_COPYRIGHT "\n");
 }
 
diff --git a/ui/cocoa.m b/ui/cocoa.m
index ac18e14ce0..5a1e56ac46 100644
--- a/ui/cocoa.m
+++ b/ui/cocoa.m
@@ -1524,8 +1524,13 @@ - (void)make_about_window
 
     /* Create the version string*/
     NSString *version_string;
+#if defined(QEMU_BRANDING_PREFIX)
+    version_string = [[NSString alloc] initWithFormat:
+    @"%s QEMU emulator version %s", QEMU_BRANDING_PREFIX, QEMU_FULL_VERSION];
+#else
     version_string = [[NSString alloc] initWithFormat:
     @"QEMU emulator version %s", QEMU_FULL_VERSION];
+#endif
     [version_label setStringValue: version_string];
     [superView addSubview: version_label];
 
