diff --git a/.gitlab-ci.d/buildtest.yml b/.gitlab-ci.d/buildtest.yml
index 0f1be14cb62..1922caf5363 100644
--- a/.gitlab-ci.d/buildtest.yml
+++ b/.gitlab-ci.d/buildtest.yml
@@ -103,7 +103,7 @@ crash-test-debian:
   script:
     - cd build
     - make NINJA=":" check-venv
-    - pyvenv/bin/python3 scripts/device-crash-test -q --tcg-only ./qemu-system-i386
+    - tests/venv/bin/python3 scripts/device-crash-test -q --tcg-only ./qemu-system-i386
 
 build-system-fedora:
   extends:
@@ -146,8 +146,8 @@ crash-test-fedora:
   script:
     - cd build
     - make NINJA=":" check-venv
-    - pyvenv/bin/python3 scripts/device-crash-test -q ./qemu-system-ppc
-    - pyvenv/bin/python3 scripts/device-crash-test -q ./qemu-system-riscv32
+    - tests/venv/bin/python3 scripts/device-crash-test -q ./qemu-system-ppc
+    - tests/venv/bin/python3 scripts/device-crash-test -q ./qemu-system-riscv32
 
 build-system-centos:
   extends:
diff --git a/docs/devel/acpi-bits.rst b/docs/devel/acpi-bits.rst
index 9677b0098f4..22e2580200c 100644
--- a/docs/devel/acpi-bits.rst
+++ b/docs/devel/acpi-bits.rst
@@ -61,19 +61,19 @@ Under ``tests/avocado/`` as the root we have:
    ::
 
      $ make check-venv (needed only the first time to create the venv)
-     $ ./pyvenv/bin/avocado run -t acpi tests/avocado
+     $ ./tests/venv/bin/avocado run -t acpi tests/avocado
 
    The above will run all acpi avocado tests including this one.
    In order to run the individual tests, perform the following:
    ::
 
-     $ ./pyvenv/bin/avocado run tests/avocado/acpi-bits.py --tap -
+     $ ./tests/venv/bin/avocado run tests/avocado/acpi-bits.py --tap -
 
    The above will produce output in tap format. You can omit "--tap -" in the
    end and it will produce output like the following:
    ::
 
-      $ ./pyvenv/bin/avocado run tests/avocado/acpi-bits.py
+      $ ./tests/venv/bin/avocado run tests/avocado/acpi-bits.py
       Fetching asset from tests/avocado/acpi-bits.py:AcpiBitsTest.test_acpi_smbios_bits
       JOB ID     : eab225724da7b64c012c65705dc2fa14ab1defef
       JOB LOG    : /home/anisinha/avocado/job-results/job-2022-10-10T17.58-eab2257/job.log
diff --git a/docs/devel/testing.rst b/docs/devel/testing.rst
index 2cafec41782..203facb417b 100644
--- a/docs/devel/testing.rst
+++ b/docs/devel/testing.rst
@@ -888,9 +888,9 @@ You can run the avocado tests simply by executing:
 
   make check-avocado
 
-This involves the automatic installation, from PyPI, of all the
-necessary avocado-framework dependencies into the QEMU venv within the
-build tree (at ``./pyvenv``). Test results are also saved within the
+This involves the automatic creation of Python virtual environment
+within the build tree (at ``tests/venv``) which will have all the
+right dependencies, and will save tests results also within the
 build tree (at ``tests/results``).
 
 Note: the build environment must be using a Python 3 stack, and have
@@ -947,7 +947,7 @@ may be invoked by running:
 
  .. code::
 
-  pyvenv/bin/avocado run $OPTION1 $OPTION2 tests/avocado/
+  tests/venv/bin/avocado run $OPTION1 $OPTION2 tests/avocado/
 
 Note that if ``make check-avocado`` was not executed before, it is
 possible to create the Python virtual environment with the dependencies
@@ -962,20 +962,20 @@ a test file. To run tests from a single file within the build tree, use:
 
  .. code::
 
-  pyvenv/bin/avocado run tests/avocado/$TESTFILE
+  tests/venv/bin/avocado run tests/avocado/$TESTFILE
 
 To run a single test within a test file, use:
 
  .. code::
 
-  pyvenv/bin/avocado run tests/avocado/$TESTFILE:$TESTCLASS.$TESTNAME
+  tests/venv/bin/avocado run tests/avocado/$TESTFILE:$TESTCLASS.$TESTNAME
 
 Valid test names are visible in the output from any previous execution
 of Avocado or ``make check-avocado``, and can also be queried using:
 
  .. code::
 
-  pyvenv/bin/avocado list tests/avocado
+  tests/venv/bin/avocado list tests/avocado
 
 Manual Installation
 ~~~~~~~~~~~~~~~~~~~
diff --git a/scripts/ci/org.centos/stream/8/x86_64/test-avocado b/scripts/ci/org.centos/stream/8/x86_64/test-avocado
index 73e7a1a3126..e0443fc8ae8 100755
--- a/scripts/ci/org.centos/stream/8/x86_64/test-avocado
+++ b/scripts/ci/org.centos/stream/8/x86_64/test-avocado
@@ -4,7 +4,7 @@
 # KVM and x86_64, or tests that are generic enough to be valid for all
 # targets. Such a test list can be generated with:
 #
-# ./pyvenv/bin/avocado list --filter-by-tags-include-empty \
+# ./tests/venv/bin/avocado list --filter-by-tags-include-empty \
 #   --filter-by-tags-include-empty-key -t accel:kvm,arch:x86_64 \
 #   tests/avocado/
 #
@@ -22,7 +22,7 @@
 #   - tests/avocado/virtio_check_params.py:VirtioMaxSegSettingsCheck.test_machine_types
 #
 make get-vm-images
-./pyvenv/bin/avocado run \
+./tests/venv/bin/avocado run \
     --job-results-dir=tests/results/ \
     tests/avocado/boot_linux.py:BootLinuxX8664.test_pc_i440fx_kvm \
     tests/avocado/boot_linux.py:BootLinuxX8664.test_pc_q35_kvm \
diff --git a/scripts/device-crash-test b/scripts/device-crash-test
index 353aa575d7b..b74d887331d 100755
--- a/scripts/device-crash-test
+++ b/scripts/device-crash-test
@@ -43,7 +43,7 @@ except ModuleNotFoundError as exc:
     print(f"Module '{exc.name}' not found.")
     print("  Try 'make check-venv' from your build directory,")
     print("  and then one way to run this script is like so:")
-    print(f'  > $builddir/pyvenv/bin/python3 "{path}"')
+    print(f'  > $builddir/tests/venv/bin/python3 "{path}"')
     sys.exit(1)
 
 logger = logging.getLogger('device-crash-test')
diff --git a/tests/Makefile.include b/tests/Makefile.include
index 8294a44816c..9422ddaece5 100644
--- a/tests/Makefile.include
+++ b/tests/Makefile.include
@@ -89,9 +89,10 @@ distclean-tcg: $(DISTCLEAN_TCG_TARGET_RULES)
 # Build up our target list from the filtered list of ninja targets
 TARGETS=$(patsubst libqemu-%.fa, %, $(filter libqemu-%.fa, $(ninja-targets)))
 
-TESTS_VENV_TOKEN=$(BUILD_DIR)/pyvenv/tests.group
+TESTS_VENV_DIR=$(BUILD_DIR)/tests/venv
 TESTS_VENV_REQ=$(SRC_PATH)/tests/requirements.txt
 TESTS_RESULTS_DIR=$(BUILD_DIR)/tests/results
+TESTS_PYTHON=$(TESTS_VENV_DIR)/bin/python3
 ifndef AVOCADO_TESTS
 	AVOCADO_TESTS=tests/avocado
 endif
@@ -107,10 +108,11 @@ else
 endif
 
 quiet-venv-pip = $(quiet-@)$(call quiet-command-run, \
-    $(PYTHON) -m pip -q --disable-pip-version-check $1, \
+    $(TESTS_PYTHON) -m pip -q --disable-pip-version-check $1, \
     "VENVPIP","$1")
 
-$(TESTS_VENV_TOKEN): $(TESTS_VENV_REQ)
+$(TESTS_VENV_DIR): $(TESTS_VENV_REQ)
+	$(call quiet-command, $(PYTHON) -m venv $@, VENV, $@)
 	$(call quiet-venv-pip,install -e "$(SRC_PATH)/python/")
 	$(call quiet-venv-pip,install -r $(TESTS_VENV_REQ))
 	$(call quiet-command, touch $@)
@@ -119,7 +121,7 @@ $(TESTS_RESULTS_DIR):
 	$(call quiet-command, mkdir -p $@, \
             MKDIR, $@)
 
-check-venv: $(TESTS_VENV_TOKEN)
+check-venv: $(TESTS_VENV_DIR)
 
 FEDORA_31_ARCHES_TARGETS=$(patsubst %-softmmu,%, $(filter %-softmmu,$(TARGETS)))
 FEDORA_31_ARCHES_CANDIDATES=$(patsubst ppc64,ppc64le,$(FEDORA_31_ARCHES_TARGETS))
@@ -129,7 +131,7 @@ FEDORA_31_DOWNLOAD=$(filter $(FEDORA_31_ARCHES),$(FEDORA_31_ARCHES_CANDIDATES))
 # download one specific Fedora 31 image
 get-vm-image-fedora-31-%: check-venv
 	$(call quiet-command, \
-             $(PYTHON) -m avocado vmimage get \
+             $(TESTS_PYTHON) -m avocado vmimage get \
              --distro=fedora --distro-version=31 --arch=$*, \
 	"AVOCADO", "Downloading avocado tests VM image for $*")
 
@@ -138,7 +140,7 @@ get-vm-images: check-venv $(patsubst %,get-vm-image-fedora-31-%, $(FEDORA_31_DOW
 
 check-avocado: check-venv $(TESTS_RESULTS_DIR) get-vm-images
 	$(call quiet-command, \
-            $(PYTHON) -m avocado \
+            $(TESTS_PYTHON) -m avocado \
             --show=$(AVOCADO_SHOW) run --job-results-dir=$(TESTS_RESULTS_DIR) \
             $(if $(AVOCADO_TAGS),, --filter-by-tags-include-empty \
 			--filter-by-tags-include-empty-key) \
@@ -161,7 +163,7 @@ check:
 check-build: run-ninja
 
 check-clean:
-	rm -rf $(TESTS_RESULTS_DIR)
+	rm -rf $(TESTS_VENV_DIR) $(TESTS_RESULTS_DIR)
 
 clean: check-clean clean-tcg
 distclean: distclean-tcg
diff --git a/tests/requirements.txt b/tests/requirements.txt
index 07e713ef5ac..0ba561b6bdf 100644
--- a/tests/requirements.txt
+++ b/tests/requirements.txt
@@ -1,9 +1,6 @@
 # Add Python module requirements, one per line, to be installed
-# in the qemu build_dir/pyvenv Python virtual environment. For more info,
+# in the tests/venv Python virtual environment. For more info,
 # refer to: https://pip.pypa.io/en/stable/user_guide/#id1
-#
-# Note that qemu.git/python/ is implicitly installed to this venv when
-# 'make check-venv' is run, and will persist until configure is run
-# again.
+# Note that qemu.git/python/ is always implicitly installed.
 avocado-framework==88.1
 pycdlib==1.11.0
diff --git a/tests/vm/Makefile.include b/tests/vm/Makefile.include
index f0f5d32fb0f..c2a8ca1c175 100644
--- a/tests/vm/Makefile.include
+++ b/tests/vm/Makefile.include
@@ -5,7 +5,7 @@ ifeq ($(realpath $(SRC_PATH)),$(realpath .))
 VM_PYTHON = PYTHONPATH=$(SRC_PATH)/python /usr/bin/env python3
 VM_VENV =
 else
-VM_PYTHON = $(PYTHON)
+VM_PYTHON = $(TESTS_PYTHON)
 VM_VENV = check-venv
 endif
 
